The history of logo design and logos dates back to Greece in ancient times. The word “logo” means a name, symbol or trademark designed for easy recognition. Logo design history had its humble beginnings as a cipher (code) consisting of a single letter, and later a design or mark consisting of two or more letters intertwined. The cipher may be either all the letters of a name, the initial letters, or the surname of a person for use on stationery, business cards, or elsewhere.
In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. These early examples of logo design includes masons’ marks, goldsmith’s marks, paper maker’s watermarks and watermarks for the nobility. Other related logo devices are the colophons used for identification by publishers and printers.
Icons (derived from the Greek) are also used to communicate, but with pictures instead of words. The dictionary definition of “icon” is “image or likeness”. Thus, logo is to “word” as icon is to “picture” yet in the modern world of product identification, the distinction between the two is sort of cloudy; many well-known logos combine a tagline/motto and a picture with the corporate or product name in the logo. Other logos are clearly just words – the company name with no pictures. Maybe what we need is a new word to define the crossbred creation – a “locon” or “logon”?
Your first project will be to create a personal logo to use in order to ‘sign’ your work for all future projects. Before you begin designing your personal logo, review the files types of logos and characteristics of a logo to help you have a better understanding of logos.
Review a range of different types of logos and icons to help you get started. The following link provides you with a history of a number of famous logos and the evolution of their brand. Come up with some sketches of your ideas and compare your ideas to the evaluation of a design to see if it fits the criteria of a good design. You will then transfer the design from tracing paper (backwards) onto the stamp pad to be carved out.
Things to consider: full name, nicknames, sport interests, hobbies, music interests, zodiac/birthdates, family crest, ethnic background, animals, seasons of the year, ect… It is really any type of symbol that you want to represent you. Below are some examples of corporate and personal branding logos you may be familiar with to give you an indication on directions you can go. For my art website, my logo featured at the top banner relates to the name of my website: akamango.
The principle of design focus for this project is Scale/Proportion, so please familiarize yourself with these concepts.
Things to include within your final blog post:
- Example of a corporate/brand logo with a logo design evaluation
- Picture of your ideas (idea generation) with a summary of your results
- Image of your final personal logo stamped
- A summary of a logo design evaluation, comment about use of scale/proportion used within design, and the type of logo created